I’m Dan Pritchard, founder of Hallingway Financial Planning. Before becoming a financial adviser, I spent six years working in the accounting industry, supporting business owners and helping them make sense of their finances. My background also includes sales and business development, which taught me the importance of listening properly, building trust and explaining complicated subjects clearly.

My interest in financial planning also comes from personal experience. In my twenties, I went through a period of financial pressure that made me take greater control of my own money, from budgeting and saving to investing and planning for the future. That experience showed me how much difference a clear financial plan can make, not only to someone’s finances, but also to their confidence and peace of mind.

I created Hallingway Financial Planning to offer the type of support I believe people deserve, personal, approachable and built around their real lives. I work with business owners, professionals and families, helping them protect what matters, prepare for the future and make informed decisions about their money. My focus is always on long-term relationships, clear communication and advice that clients can understand and feel confident acting on.